KGM will continue its partnership with Supbikerun in 2026, with the Musso pickup helping support the adventure triathlon series across three UK venues.

The Supbikerun season kicks off at Fforest Fields in Radnorshire on 16 and 17 May, before moving to Roadford Lake in Devon on 11–12 July. The third and final event takes place at Ullswater Lake in the Lake District on 12–13 September.

Supbikerun combines stand-up paddleboarding, cycling and running, which means it comes with a fair amount of kit. Paddleboards, bike racks, marquees, inflatables, barriers, and registration equipment all need to be moved around, often to fairly remote locations.

That is where KGM is helping, with the Korean brand supporting the event series with its Musso pickup, which is being used to help with logistics, setup, and general event support.

It is not the most glamorous use of a pickup, but it’s more honest than another lifestyle photoshoot with a mountain bike carefully placed in the load bed. Events like this need vehicles that can carry awkward kit, deal with rougher locations, and keep moving when the weather inevitably remembers it is British.

KGM Musso at Supbikerun 2025

Sam Pauc, director of Supbikerun, said: “We are delighted to bring Supbikerun back for 2026 and to continue our partnership with KGM. When you are delivering events in some of the UK’s most spectacular locations, logistics can make or break the experience.”

He added that having KGM involved helps the team transport equipment, set up efficiently and focus on delivering the event for participants.

Vanessa Cox, director of communications at KGM Motors UK, said: “Supbikerun is a brilliant event that reflects the spirit of determination, versatility and capability that matters to our brand and our customers. We are proud to continue supporting the team and participants in 2026 as they deliver and partake in three unforgettable events.”

The Musso remains one of the more value-focused pickups on the UK market, and partnerships like this are a useful reminder that pickups are still working vehicles first, even when they are supporting people doing something energetic enough to make the rest of us feel guilty.

Phil Huff
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