Farizon appoints first Welsh dealer with Bridgend site • Professional Pickup

Farizon has expanded its UK network with the appointment of Waterton Motor Group in Bridgend, its first retail partner in Wales.

The new Farizon Bridgend site will provide full sales and aftersales support for the brand’s electric van line-up, including the Fariz SV and forthcoming Farizon V7E.

The addition takes Farizon’s UK dealer network to eight sites, as the Geely-backed manufacturer continues to build its presence in the UK market.

The Bridgend dealership has already received its first examples of the Farizon SV, with a dedicated team in place to support both retail and fleet customers. Further expansion is planned, including a standalone showroom and additional locations.

Leon Pesticcio, managing director at Farizon Bridgend, said: “We are delighted to represent Farizon in south Wales. The all-electric SV large van combines impressive quality and value and fits perfectly with our growth plans. We’re celebrating 40 years as commercial vehicle specialists in 2026, and we’re excited to introduce the full Farizon line-up to our customers.”

Calum James, general manager of Farizon Auto UK, added: “Waterton Motor Group’s long-standing experience in the commercial vehicle sector makes them a strong partner for us in Wales. Their expertise, combined with a dedicated team and ambitious growth plans, will play an important role in expanding Farizon’s presence and supporting customers across the region.”

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Phil Huff

Phil Huff, a seasoned automotive journalist since 2011, specialises in new car and van launches for national and regional newspapers, magazines, and online platforms. As the editor of light commercial vehicle publications Professional Van and Professional Pickup, Phil delivers high-quality content for a UK audience of LCV owner-operators and small business users.