Volkswagen will follow up the next-generation Amarok by building an all-electric pickup truck, but it’s only destined for customers in America.

To be designed, engineered and manufactured in the United States, the pickup will be joined by a rugged SUV variant. Volkswagen will revive the Scout brand, following its acquisition last year, moving the iconic US brand into the electric vehicle space.

A new company will be formed in the US this year, with the first prototypes expected to be unveiled next year. Production is slated to start in 2026.

Intriguingly for future product prospects, the electrified Scout brand pickup and SUV will be built on a new technical platform concept designed in America, rather than sharing any existing Volkswagen platform.

Herbert Diess, CEO Volkswagen AG, said: “After Volkswagen’s successful turnaround in the US, we are now taking the opportunity to further strengthen our position in one of the most significant growth markets for EVs. Electrification provides a historic opportunity to enter the highly attractive pickup and R-SUV segment as a Group, underscoring our ambition to become a relevant player in the U.S. market.”

Arno Antlitz, CFO Volkswagen AG, added: “The company we will establish this year will be a separate unit and brand within the Volkswagen Group to be managed independently. This aligns with the new Group steering model – small units that act agilely and have access to our tech platforms to leverage synergies.”

Success in the lucrative American pickup market will be a key part of increasing profitability in the US and achieving Volkswagen’s targeted market share of 10%.

Phil Huff
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