Isuzu is continuing its support of the Tough Mudder endurance series for another year, sponsoring the event’s famous ‘Mud Mile’ for a sixth season.

As part of the sponsorship, Tough Mudder will receive two branded vehicles, an Isuzu D-Max DL40 and a D-Max V-Cross, to support the event. The rugged four-wheel-drive pickup is a perfect companion to the Tough Mudder series, with shift-on-the-fly 4WD, rear differential lock, and all-terrain tyres.

Isuzu D-Max pickup at Tough Mudder

“Our relationship with Isuzu UK is incredibly important to us here at Tough Mudder,” commented Donald Young, head of partnerships at Tough Mudder. “We share several similar qualities and outlooks. Isuzu’s drive to push the boundaries on what D-Max is capable of is a testament to what we look to offer to our participants. Like Isuzu, we strongly believe in resilience and determination to achieve our feats.”

“The D-Max’s thirst for adventure makes Tough Mudder the perfect partner for our ethos as a brand,” added George Wallis, head of marketing at Isuzu. “Being ‘Driven To Do’ is what we are all about, so having this Driven mentality shared by Tough Mudder events really shows how good the brand fit is. The Tough Mudder race obstacles (including Mud Mile) are centred around camaraderie and teamwork. Similarly, the Isuzu D-Max is a reliable friend that helps you traverse tough terrain; it’s muddy brilliant.”

With events tailored to all age groups, Tough Mudder aims to test its participants’ physical and mental strength, as well as teamwork, to conquer daunting feats. The Isuzu D-Max identifies with these key attributes as the workhorse pickup endeavours to offer supreme grit and determination.

This year’s Tough Mudder season kicks off on 6 April and runs through to 20 October, with 10 events across the country.

Phil Huff
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