Isuzu marks a year of ARB Hub dealers with Altitude rooftop tent • Professional Pickup

Isuzu is celebrating the first anniversary of its ARB Hub dealer programme with the introduction of ARB’s most advanced rooftop tent to date – the fully electric Altitude.

The launch cements Isuzu’s continued push into the lifestyle market, bringing premium overlanding gear to customers via its nationwide dealer network.

The Altitude is ARB’s most luxurious rooftop text yet, offering electric open and close functionality, panoramic 360-degree views, and high-quality materials throughout.

It promises to blend rugged capability with comfort-focused design, opening and closing at the press of a button, saving time and effort at the campsite. Wraparound windows allow you to make the most of scenic off-grid locations.

Interior storage solutions, quality materials and ARB’s 50-year legacy of engineering expertise round out the package.

It’s designed for outdoor enthusiasts who want to explore remote landscapes without compromising on comfort or convenience, and naturally, it’s a perfect match for the Isuzu D-Max.

Isuzu ARB Hub dealers

The Altitude’s arrival also marks a successful first year for the ARB Hub programme, which launched in 2024 to give selected Isuzu dealers access to ARB’s full range of 4×4 and camping accessories. Each ARB Hub dealer receives direct support from ARB, which means that customers get expert advice and hands-on access to roof tents, awnings, storage systems, recovery gear, and more.

Dan Wallis, ARB UK Sales Manager, said: “It’s fantastic to see the Isuzu ARB Hub network grow so successfully in its first year. The programme has enabled dealers to create exciting lifestyle displays, offer specialist knowledge, and give customers more ways to enjoy the great outdoors. The launch of the Altitude rooftop tent is a perfect example of how ARB continues to innovate and deliver products that exceed expectations.”

Darren James, Isuzu UK’s Group Resources Director, added: “The ARB Hub programme represents an important step in Isuzu’s journey into the lifestyle market, enabling us to support our dealers with premium products, training, and promotional tools. One year on, it’s clear this partnership is delivering real value for dealers and customers alike, and with innovations like the Altitude rooftop tent, the future looks very exciting.”

The ARB Altitude rooftop tent is available to order now from participating Isuzu ARB Hub dealers across the UK.

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Phil Huff

Phil Huff, a seasoned automotive journalist since 2011, specialises in new car and van launches for national and regional newspapers, magazines, and online platforms. As the editor of light commercial vehicle publications Professional Van and Professional Pickup, Phil delivers high-quality content for a UK audience of LCV owner-operators and small business users.