D-Max in its element as Isuzu backs the Game Fair and Scottish Game Fair • Professional Pickup

Isuzu has signed on as the Official Vehicle Partner for both The Game Fair and the Scottish Game Fair in 2025, cementing its ties with Britain’s countryside community.

The partnership sees the award-winning Isuzu D-Max take centre stage at two of the UK’s most iconic rural events. With its rugged build, 3.5-tonne towing capacity, and go-anywhere 4×4 credentials, the D-Max will be deeply involved in show logistics, from event setup and day-to-day operations to hands-on off-road demos and competition support.

Visitors will get to explore the full D-Max range up close, as well as get behind the wheel for exclusive off-road experiences at both events. Designed to highlight real-world capability, the course will let attendees test systems such as Rough Terrain Mode, hill descent control, and rear diff lock.

Isuzu will also take on the headline sponsorship of two major competitions. At The Game Fair, the brand is backing the prestigious Gundog Championships, supporting events including the Home International Team Competition and The Minority Gundog Breed Challenge. Isuzu is also lending its name to the Game Fair Challenge – a 50-bird sporting clay competition run by EJ Churchill, with the overall winner taking home a D-Max to drive for six months.

Isuzu at the Game Fair and Scottish Game Fair

“We’re thrilled to welcome Isuzu UK as a key partner for 2025,” explained Ashley Cooper, commercial director at The Game Fair and Scottish Game Fair. “Their vehicles are synonymous with capability, reliability and rural practicality – values that resonate deeply with our audience. Having Isuzu involved across logistics, on-stand activations, and as headline sponsor of major competitions like the Gundog Championships and Game Fair Challenge, truly strengthens the experience for our visitors.”

“These events are a perfect match for our brand and our customers – people who live, breathe and work in the countryside,” added George Wallis, head of marketing at Isuzu UK. “Whether it’s hauling, climbing or crossing tricky terrain, the D-Max is always game.”

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Phil Huff

Phil Huff, a seasoned automotive journalist since 2011, specialises in new car and van launches for national and regional newspapers, magazines, and online platforms. As the editor of light commercial vehicle publications Professional Van and Professional Pickup, Phil delivers high-quality content for a UK audience of LCV owner-operators and small business users.