Maxus Opens New HQ in Liverpool and Targets Doubling of Sales • Professional Pickup

Maxus has moved its UK HQ to Liverpool, having outgrown its existing Warrington premises. The new building is quadruple the size of the previous headquarters, which was only opened in 2021.

Harris Maxus — the full name for the UK’s Maxus distributor — is one of the UK and Ireland’s leading automotive companies. Maxus opened its new HQ at Gillmoss Industrial Estate with a ceremony presided over by the Liverpool Lord Mayor, Councillor Roy Gladden.

The new 52,000 sq ft premises will house 30 staff, including Harris Maxus’ technical, distribution and sales teams, and a parts depot and warehouse. A training centre for engineers taking part in Maxus’ technical training academy will also be on site.

The parent company, Harris Group, holds the distribution rights for Maxus vehicles across all right-hand drive countries in Europe and has seen significant growth in demand for its EV range of light commercial vans. The Maxus electric LCV range accounts for 38% of the brand’s sales in the UK and Ireland, with overall sales up 52% on 2021. The firm is currently forecasting growth of over 200% in the UK in 2023, expecting to finish 2022 with around 6,000 sales.

“At the start of 2021, Harris opened its first UK headquarters in Birchwood Park, Warrington,” said Mark Barrett, general manager of Harris Maxus. “In less than two years, we have outgrown what was already a sizeable building, moving to a new state-of-the-art campus in Liverpool. The success of Harris Maxus in the UK has exceeded all expectations.

“At Harris Maxus, we are fully focused on the future, not just in terms of expansion in the UK, but also in terms of the vehicles we put on UK roads. This year, we launched the world’s first all-electric MPV — the MIFA 9. We also launched the UK’s first fully electric pickup truck, the T90EV. Over the next two years, we have plans to introduce four new zero-emission platform vehicles to the market. Our move to Liverpool is central to our future plans, and we are committed to growing our presence in the UK, creating more employment, developing our dealership network and making a valuable economic contribution both locally and nationally.”

At the opening ceremony, Liverpool’s Lord Mayor, Councillor Roy Gladden, said: “Businesses are very much the bedrock of our city; not only do they contribute to the local economy by bringing growth and employment to the area, but they also bring innovation and fresh thinking. The Harris Group exemplifies all of these things, creating skilled jobs and driving the transition to greener motoring through its range of zero-emission vehicles. It is with great pleasure that I welcome the team from Harris Maxus to Liverpool and wish them every success as the business continues to grow.”

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Phil Huff

Phil Huff, a seasoned automotive journalist since 2011, specialises in new car and van launches for national and regional newspapers, magazines, and online platforms. As the editor of light commercial vehicle publications Professional Van and Professional Pickup, Phil delivers high-quality content for a UK audience of LCV owner-operators and small business users.