Skoda has revisited one of its most unusual vehicles, unveiling a modern digital reimagining of the cult Felicia Fun pickup.
The design study was created by French stylist Julien Petitseigneur and applies Skoda’s current Modern Solid design language to the bright yellow leisure pickup sold between 1997 and 2000. While not destined for production, the project highlights how the quirky spirit of the original might look today.
The Felicia Fun was based on the Felicia Pickup, which was itself launched in 1995 as a car-derived workhorse for small business owners and tradespeople. In 1997, Skoda gave it a bold twist: bright paint, green or orange interior trim, and a sliding rear bulkhead that revealed two flip-up seats in the load bed.
It was a cheeky, lifestyle-led pickup designed more for beach trips than building sites.
The reinterpretation keeps the yellow paintwork and tailgate spoiler but introduces chunky cladding, slim LED headlights, and neon pink highlights in the wheels, glass, and rear light bar. The overall stance is wider and cleaner, aligning with Skoda’s latest SUVs like the Elroq and Enyaq.
Inside, Petitseigneur added a full-width digital display styled to look like retro CRT monitors, complete with old-school video game graphics. The sliding bulkhead and extra seating haven’t been carried over, but the proportions suggest it could be possible in a production-ready model.
Explaining his choice, Petitseigneur said: “The original car was pure fun – it didn’t take itself too seriously, and it stood out in a way that few other Skodas ever have. For me, it was the obvious choice to reimagine.
“I even found myself looking at buying an original while working on the sketches.”
Existing as just digital art for now, it’s unlikely that Skoda will ever be brave enough to bring back something as leftfield as the Felicia Fun, modernised or not.
The fact that, almost 30 years after its introduction, the Felicia Fun still has a loyal fan base demonstrates how right Skoda was with the original. It’s dabbled in pickups since, with the concept Mountiaq created by students at the manufacturer’s Vocational College, but the days of daring to be different seem firmly in the past.
