GWM has delivered a GWM Poer300 pickup to NFU Scotland, marking the launch of the manufacturer’s new affinity programme, with NFUS confirmed as its first partner organisation.

Supplied via Scottish retailer A F Noble, the Poer300 Ultra will be used as a shared vehicle within the NFU Scotland fleet, supporting staff travel, farm visits, event attendance and towing duties across the country. The vehicle replaces a previous pickup operated by the organisation.

Finished in Crystal Black, the pickup has been specified with a modular canopy and towbar with ball and pin, reflecting the varied operational demands of NFU Scotland’s activities. The vehicle also carries NFUS branding and a QR code linking to membership information.

Alongside the fleet addition, the new partnership provides NFU Scotland members with access to exclusive Poer300 purchase discounts through GWM’s affinity programme.

GWM says the programme is designed to build relationships with organisations operating in sectors where pickup trucks remain a core working tool, with further partners expected to be announced over the coming months.

“We’re delighted to see NFU Scotland take delivery of the Poer300 and put it straight to work supporting their operations across the country,” said Alan Coyle, regional sales manager at GWM UK. “The Poer300 is designed to meet the real-world demands of farming and rural life, and NFU Scotland is a natural partner for GWM as we continue to grow our presence in the UK. This handover is a great example of how our affinity programme brings practical benefits to trusted organisations and their members.”

The move further strengthens GWM’s visibility within the UK agricultural sector, where pickups continue to play a central role for many operators.

Phil Huff
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