Citroen has delivered an all-electric e-Berlingo van to mental health charity The Lions Barber Collective
to support the Collective’s events throughout the summer and into the autumn.
The e-Berlingo has been used to take The Lions Barber Collective’s pop-up safe space barber shop on the road this year. During the loan period, the Collective has attended festivals, such as Carfest and Boardmasters, as well as visited universities, colleges, fishing ports, construction sites and other venues to spread awareness. It’s also used to transport equipment and support the logistics of running the pop-up barber shop.
Tom Chapman, The Lions Barber Collective founder, said: “We exist to make a positive impact on people, and having an electrified van allows us to do that while reducing our impact on the planet – it’s a win-win. As a tiny charity, this support from Citroen not only saves us money on our existing pop-up safe space barber shop events, it also allows us more freedom and ability to do more, reach more people and save more lives.”
Eurig Druce, Citroen UK’s managing director, added: “We are thrilled to support The Lions Barber Collective and the fantastic work it does to raise awareness of suicide prevention and mental health. Tom and the team at The Lions Barber Collective are doing vital and inspiring work and, as a human brand that puts people first, Citroen is proud to be able to support it.”
The Lions Barber Collective
The Lions Barber Collective is an international collective of top barbers seeking to destigmatise mental health and suicide by taking advantage of the time people spend with barbers – one barber can see up to 9,600 people in a year. Each barber in the collective is trained on how to recognise symptoms of poor mental health in clients and signpost them to relevant support services. The group also helps to raise awareness of mental illness and prevent suicide through its work.
The Lions Barber Collective also has a barber shop open in Carnaby Street, Central London. All of the profits from the shop are used to raise awareness further for suicide prevention and support the training initiatives of the charity. The Citroen’s e-Berlingo van also saves the charity money on the London Congestion Charge as it is exempt as a zero-emissions vehicle.
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